Graber Shop by ColorGraber dealers needed a more engaging way to guide in-home design consultations. Rather than organizing products by category, this concept invited customers to shop through the lens of color, mood, and personal style.
Three guides organized around warm, cool, and neutral palettes transformed the assortment into a series of color stories.
Inspirational photography, texture-printed swatches, and editorial-style copy helped customers visualize their choices and feel confident in their decisions.
From color story development and photography direction to copy oversight and production coordination, I helped shape every aspect of the final experience.
October 2022
Art Direction
Ashley Lawlor
Copy
Jane Koh
Photography
Sarah Kranz
SELECT WORKS
THD Shopper Journey
IWCE Brand Experience
Bali Brand Architecture
Press Packaging Refresh
