IWCE Brand Experience — By Ashley Lawlor

IWCE 26 Brand Experience

IWCE is North America’s leading trade show for the window coverings industry, bringing together brands, dealers, designers, and manufacturers. The challenge was creating a unified booth experience for five distinct brands while preserving each brand’s identity.

We created an integrated environmental storytelling experience centered around the message, “Solutions for Every Space. One Trusted Family of Brands.” Merchandising, signage, print materials and digital touchpoints guided attendees through branded zones that highlighted each brand’s unique strengths while reinforcing the larger portfolio story.