Spring/Summer Retail LaunchBali’s Spring/Summer 2026 collection introduced a modest refresh of fabrics, colors, and patterns. The goal was to create a launch that felt bigger than the update itself, especially in a crowded retail environment.
The creative took an editorial approach, treating the fabrics as design elements rather than product samples. Styled laydowns, a soft color palette, and oversized typography helped the collection stand apart from the surrounding retail noise.
Anchored by the message Style in Every Shade. Designed for Your Everyday., the creative system scaled across retail and digital platforms.
Art & Copy
Ashley Lawlor
Creative Direction
Erica Flynn
Pooja Sethi
April 2026
Lowe’s, Nationwide
SELECT WORKS
Graber Shop by Color
THD Shopper Journey
IWCE Brand Experience
Bali Brand Architecture
